Cereal is a staple in our house! A bowl of cereal makes a great late night snack too. How do you like your cereal? I like my cereal crunchy and with very little milk. Now my daughters on the other had love lots of milk with their cereal.
What do Bert & Ernie, Forrest & Jenny and Thelma & Louise have in common? They go together like a bowl of cereal and milk of course! For the 78 per cent of Canadians who eat cereal for breakfast, cereal and milk are practically inseparable. In fact, according to the Kellogg’s Cereal & Milk Survey, 85 per cent of cereal lovers say they can’t have one without the other. Watch the latest commercial below to see just how perfect a pair they really are.
Although it is clear that Cereal & Milk are best friends in a bowl, the survey revealed that across Canada, star-crossed cereal lovers actually disagree on the ideal cereal to milk ratio. Forty per cent (40%) say that one-third of the bowl should be filled with milk. Thirty per cent (30%) maintain that you should add milk only until your cereal begins to float. And a small but mighty six per cent (6%) of cereal experts are adamant that there should be more milk than cereal in the bowl.
Canadian cereal lovers were more definitive about whether they like their cereal crunchy or soggy. With 83 per cent of respondents saying so, crunchy cereal is what Canadians crave. Still, that means nearly one-out-of-five (17%) favour soggy cereal. Yes, you read that correctly: soggy cereal.
The prize pack is valued at approximately $50, and includes a vintage Kellogg’s ceramic cereal bowl, vintage Kellogg’s t-shirt, and an assortment of Kellogg’s cereals – all to celebrate Cereal & Milk! See below for an example of the prize pack – prize may not be exactly as shown.